PROJECT

Shopping Center Marketing:

HOLIDAY CAMPAIGN &

SMALL BUSINESS SATURDAY

Concept Design and Program Strategy Development

OBJECTIVE

Design a curated visual system of on-site Holiday event activations for 8 retail properties, promoting
6 events per location and focused Small Business Saturday marketing

PROCESS

Research retro design trends and color palettes, create bespoke patterns and illustrations, design unique identities for each activation and asset type

RESULTS

94% adoption rate of Small Business Saturday marketing strategies from all participating local tenants; Blackstone-recognized programming