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PROJECT
Adam Levine Men's Apparel
Exclusive Brand Launch
5 Flagship Stores
500 In-line Stores @ Kmart
OBJECTIVE
Introduce this high-profile brand using unique printing techniques,
in-store activations, and
Augmented Reality experiences
PROCESS
Collaboration with talent representation, fashion designers,
SHC stakeholders, fixture designers, and creative partners
RESULTS
The Adam Levine Men's line
tracked well ahead of internal performance goals and increased store traffic by over 22% annually



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