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PROJECT

Property Marketing Campaign: Earth Day "Bee Kind" on-site events and bee hive activation, in conjuction with Alveole

OBJECTIVE

Design a community campaign promoting the installation of beehives on select properties and gifts of harvested honey

PROCESS

Partnership with Alveole to capture relevant educational data to design a campaign supporting this Earth Day event

RESULT

After a pilot test, ShopCore expanded its sustainability initiative to install hives at 30 properties across 12 states

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