LOVE LOCKS

Valentine's Day Event Campaign Concept and 3D Experiential Engagement Installation

(Digital | Social | Print | Email)

Design a compelling event campaign centered around a unique interactive community installation to increase traffic and social engagement 

Partnerships with on-site retail tenants to provide a "love lock" for participating visitors to place on an interactive installation and tag images on social channels

Increased social engagement by an average of 22% at 5 properties and gained 124 new followers collectively, while increasing foot traffic and basket size overall