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PROJECT
ShopCore Properties
CORE Culture Pillars
–
Brand Voice Strategy Development
OBJECTIVE
Establish and launch
CORE Culture Pillars
in collaboration with departmental stakeholders and executive leadership
PROCESS
Conduct stakeholder interviews with departmental leads to define the executive leadership vision and translate it into focused company-facing messaging
RESULTS
Strengthened team alignment around a consistent set of shared behaviors, creating a more cohesive, purpose-driven company culture






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