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PROJECT

ShopCore Properties

CORE Culture Pillars

Brand Voice Strategy Development

OBJECTIVE

Establish and launch

CORE Culture Pillars

in collaboration with departmental stakeholders and executive leadership

PROCESS

Conduct stakeholder interviews with departmental leads to define the executive leadership vision and translate it into focused company-facing messaging

RESULTS

 Strengthened team alignment around a consistent set of shared behaviors, creating a more cohesive, purpose-driven company culture

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