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PROJECT
AMPLIFY Mentor Program
Sponsored by SEED,
a ShopCore Properties
Women's Leadership Initiative
(Full company participation)
OBJECTIVE
Develop program strategy, brand guidelines and all visual assets to launch this culture initiative in alignment with C-Suite leadership and Blackstone stakeholders
PROCESS
Promotional and educational print and digital assets were deployed to mentors and mentees with social and video posts supporting company recruitment efforts
RESULTS
The impact of this program lasted from 2022 - 2024 with 24 mentors and mentees in the first year, increasing +18% YOY, with an average 96.4% positive response
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